Empowering the success
of digital media entrepreneurs

Empowering the success
of digital media entrepreneurs


We are a diverse team of journalists, entrepreneurs, professors and consultants who represent a network of more than thousand digital publishers in 20 countries in Latin America, the U.S., and Spain.


We help independent digital media develop sustainable business models. We provide journalists and other social entrepreneurs business and technical training, market intelligence, networking opportunities, consulting and financial support.

We enable our community to connect, exchange resources, learn skills related to business management and learn from the experience of those who have already faced the same challenges.


Our mission is to empower diverse voices in media so that they can publish valuable information with independence, journalistic integrity, and a positive impact on the communities they serve.


SembraMedia is a 501 (c) 3 non-profit founded in the United States in 2015 by Janine Warner and Mijal Iastrebner. Janine is a Knight Fellow with the International Center for Journalists, who was previously a pioneer in digital journalism, an entrepreneur, and author. Mijal is a journalist and entrepreneur, who also worked as a management consultant and designer of online learning projects.

Mijal is from Buenos Aires, Argentina, Janine from the U.S., and the two met in a massive online course (MOOC) on entrepreneurial journalism that Janine taught through the Knight Center for Journalism in the Americas in 2014, which attracted more than 5,000 students from 34 countries.

Mijal was also teaching entrepreneurial journalism in Argentina and took Janine’s course because few people were teaching the topic at the the time. The two quickly bonded and were inspired as they watched numerous students launch new digital media projects in countries as challenging as Venezuela and Honduras. As they compared notes on this growing population of social entrepreneurs, they decided to create an organization that could provide ongoing support and training.

Janine and Mij quickly agreed never to try anything without studying it first and set out to map the digital media ecosystem and ensure that their training was based on real-world case studies from the region. Since then, their research has been cited in more than 200 articles, blogs, and academic papers, and helped SembraMedia evolve into a respected knowledge repository, and a platform for sharing best practices and innovative ideas.

At SembraMedia, we are thankful for the many organizations that have supported our work, including the International Center for Journalists, the Institute for Nonprofit News, Luminate Group, Omidyar Network, Google News Initiative, The Lenfest Institute, The Cook Family Foundation, the Facebook Journalism Project, the National Endowment for Democracy, the Knight Center for Journalism in the Americas, and numerous individual donors, including Mark and Linda Jenkins, Patricia Torres-Burd, Ariadna Coto, David LaFontaine, and Janine Warner.


Throughout Latin America, digital media startups are harnessing the power of the Internet to launch new and innovative media projects.

From Tijuana to Panama, from Bogota to Buenos Aires and beyond, entrepreneurial journalists are using big data to expose corruption, harnessing social media to increase citizen engagement, and designing interactive websites that are forcing governments and big businesses to be more transparent.

Despite some inspiring success stories, however, many entrepreneurial journalists are isolated and struggling to develop sustainable business models.

Our mission at SembraMedia is to improve their chances of success by creating an online community where digital media entrepreneurs can network, share resources, learn business skills, and draw on the expertise of others who are facing similar challenges.

While we focus on projects in Spanish in Latin America, the U.S., and Spain, we are always delighted when our work encourages new projects anywhere in the world.

We provide this section of our site in English because we believe in transparency and we want to help our English-speaking supporters better understand what we do, but most of the content on our site is only available in Spanish. 

If you have more questions about our organization or our work, please feel free to send email to us in English: [email protected]