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Empowering the success of digital media entrepreneurs



SembraMedia is dedicated to increasing the diversity of voices in Spanish by helping digital media entrepreneurs become more sustainable and independent.

We provide journalists and other social entrepreneurs business and technical training, market intelligence, and networking opportunities. Our diverse team represents a regional network of more than 800 digital publishers in 20 countries in Latin America, the U.S., and Spain.

Our media directory, case studies, and reports on digital media entrepreneurs have been cited in more than 200 articles and blog posts and helped SembraMedia evolve into a respected knowledge repository, and a platform for sharing best practices and innovative ideas.

In 2019, SembraMedia launched a series of new initiatives, including:

Velocidad: a digital media accelerator that will provide more than US$1.5 million in grants and professional consulting supporting to independent news organizations in Latin America. Velocidad (which means “Velocity” in Spanish) operates under the direction of SembraMedia and the International Center for Journalists (ICFJ), with financial support from Luminate. View the website, available in English, Spanish, and Portuguese.

SembraMex: provides small grants and sustainability consulting to independent digital media along the US-Mexican border. View the SembraMex program page (in Spanish).

SembraTec: is pilot program that provides small grants, tech support, and training to digital media in the U.S. Hispanic market. As part of the initiative, we created this Toolkit for audience engagement and diversifying revenues. This program was made possible by a grant from the Lenfest Institute. View SembraTec program page (in Spanish).

In 2018, we published Starting Point, a study of universities and professors who teach business and entrepreneurship to journalism students in Latin America and Spain. The report is available in English and Spanish at

In 2017, we published Inflection Point, the most extensive report ever conducted on digital media entrepreneurship. That report is available in English, Spanish, and Portuguese at

Our online school provides courses in management, marketing, and how to make money through diversified revenue models. Our school is based on the same model as our organization: first, study what is working among entrepreneurial journalists, then identify the best real-world solutions, and finally, share them with others. Online courses are available 24/7 and all of our classes are designed to be short and practical. 

We have organize a series of local events and an annual conference.


SembraMedia was founded in 2015 by Janine Warner, who is based in Los Angeles, and Mijal Iastrebner, who is based in Buenos Aires. Both have experience as journalists and entrepreneurs. The two first met in a Massive Open Online Course (MOOC) that Warner taught through the Knight Center for Journalism in the Americas in 2014. After working with more than 5,000 students from across Ibero-America and watching many journalists launch digital media projects in countries as challenging as Venezuela and Honduras, they were inspired to create an organization that could provide ongoing support and training.

An international team

Our work is driven by an all-star team of entrepreneurial journalists, consultants, and academics with deep knowledge of the political, economic, and media markets in Latin America, Spain, and the U.S.

SembraMedia has a small operations office in Buenos Aires, Argentina, that supports a virtual team of contractors from more than 15 countries. We are guided and supported by an Advisory Board whose members contribute their expertise as journalists, media executives, professors, and consultants. 

Building SembraMedia as an agile virtual organization has enabled us to have a broad regional impact with relatively low overhead. This model lets us respond to fast-changing market conditions by adding or expanding the hours and hire additional contractors when we launch new initiatives or need special expertise.

Non-profit organization

Institute for Nonprofit NewsSembraMedia is a 501(c)3 nonprofit that operates under the fiscal sponsorship of the Institute for Nonprofit News (INN) in Los Angeles, California.

Our financial records are managed and audited by INN, but we operate as a separate organization with our own management team and Advisory Board who are responsible for all of our activities.

SembraMedia has received support from the International Center for Journalists, Institute for Nonprofit News, Luminate, Omidyar Network, The Lenfest Institute, The Cook Family Foundation, The National Endowment for Democracy, The U.S. State Department, The Knight Center for Journalism in the Americas, Mark and Linda Jenkins, Patricia Torres-Burd, Ariadna Coto, David LaFontaine y Janine Warner.

What inspires us

Throughout Latin America, digital media startups are harnessing the power of the Internet to launch new and innovative media projects.  

From Tijuana to Panama, from Bogota to Buenos Aires and beyond, entrepreneurial journalists are using big data to expose corruption, harnessing social media to increase citizen participation, and designing interactive websites that are forcing governments and big businesses to be more transparent.  

Despite some inspiring success stories, however, many entrepreneurial journalists are isolated and struggling to develop sustainable business models.   

Our mission at SembraMedia is to improve their chances of success by creating an online community where digital media entrepreneurs can network, share resources, learn business skills, and draw on the expertise of others who are facing similar challenges.  

We focus on projects in Spanish in the U.S, Latin America, and Spain, and we are always delighted when our work encourages new projects anywhere in the world.

We provide this section of our site in English because we believe in transparency and we want to help our English-speaking supporters better understand what we do, but our focus is on publishers who produce content in Spanish and most of the content on our site, including our media directory and online school, are only available in Spanish.

Equipo de SembraMedia en Lima Peru 2018

SembraMedia’s virtual team gathers every year in person for a team retreat and annual conference. This group photo was taken in 2018 in Lima, Peru.


SembraMedia virtual meeting

SembraMedia conducts weekly and monthly team meetings through video conferencing.


SembraMedia Board Meeting 2019

SembraMedia’s Board of Directors holds quarterly meetings via video conference. 


SembraMedia Primer Aniversario durante Festival Gabo en Medellin

Members of the SembraMedia board and team celebrated our first anniversary during Festival Gabo in Medellin, Colombia in the fall of 2016.


SembraMedia Team

In the spring of 2016, a dozen members of our SembraMedia’s founding team, including five board members, gathered for the first time at the International Symposium on Online Journalism at the University of Texas.

Follow these links for a full list of our current team members and board of directors.

Aliados y apoyos ~ Partners & supporters

International Center For Journalists ICFJ

Institute for Nonprofit News


Lenfest Institute



United for News


Ojo Publico

Agencia Publica

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