Founders & Directors
SembraMedia’s co-founders work closely with the board of directors to manage the organization’s diverse team. In addition to leading research, training, and initiatives, they have worked hard to build international alliances and a broad base of support that serves digital media throughout Latin America, the U.S., and Spain.
Mijal IastrebnerCofounder and Executive Director, SembraMedia
Mijal Iastrebner is the cofounder and executive director of SembraMedia. She also is a journalist, entrepreneur and teacher.
Janine WarnerCofounder and Executive Director, SembraMedia
Janine Warner is the cofounder and executive director of SembraMedia. She also is journalist, author, and entrepreneur.
Content & Operations Team
The operational team is responsible for SembraMedia’s general operations, which includes developing and implementing our many initiatives.
María Eugenia ÁlvarezGeneral Manager
Maru is in charge of SembraMedia's general strategy. She works with SembraMedia’s management and their teams, optimizing processes and communication among SembraMedia’s various areas and initiatives.
Naimid María Cirelli AsefDirector of Communications
Naimid is the lead for SembraMedia’s internal and external communications. He coordinates SembraMedia’s communities by working with the organization’s ambassadors and communications team.
Daniela FernándezDirector of Innovation
Daniela is in charge of product and system design to further the growth of both SembraMedia and the wider digital media ecosystem.
Paulo Javier BaldessariOrganizational Development
Paulo consults with SembraMedia in human resources and organizational development. He also provides training for media organizations that participate in SembraMedia’s accelerator programs.
Florencia AzaDirector of Accelerator Programs and Mentorship
Flor leads programming initiatives for SembraMedia at a regional level. Her focus areas include the coordination and organization of the GNI Startups Lab Hispanoamérica and SembraMex media accelerator
Sofía Álvarez BarbeitoEducation Director
Sofia is the coordinator for SembraMedia's Virtual Entrepreneurial Journalism School. She also manages SembraMedia initiatives focused on education.
Soledad ZavalaCoordinator of Institutional Development
Soledad coordinates SembraMedia's institutional development, overseeing the monitoring and evaluation of the organization's initiatives.
Miguel LoorAmbassadors coordinator
Miguel coordinates the work of the team of ambassadors in their communities.
Micaela FernándezFinance Director
Mica is in charge of budgeting, creating projections, and analyzing the financial reports of our organization and its various initiatives. She is also responsible for tax preparation.
Martina DeutschInstitutional Administrator
Martina provides administrative support for SembraMedia. She manages benefits and payments for the operating team, and provides support to the finance area.
Ana Minini VenegaCommunications Coordinator
Ana coordinates both external and internal communications for SembraMedia. She carries out operational tasks related to publishing and sharing information about SembraMedia’s initiatives.
Magalí Domínguez LalliData Manager
Magalí is in charge of reviewing, maintaining and optimizing SembraMedia’s databases. She analyzes and supports the organization's research and digital media directories.
Daniela Ruiz BlancoEducation Coordinator
Daniela is part of SembraMedia’s education department. She manages education and training initiatives, working to coordinate these projects with different areas of SembraMedia.
Carolina SoteloCommunity Manager
Carol manages SembraMedia's social media, adapting the organization’s content for social networks and fostering conversation with SembraMedia virtual communities. She supports the communications team.
Chiara FinocchiaroProject Manager
Chiara provides support for our various acceleration and mentoring programs for media and journalists.
Violeta MicheloniSecretary to Executive Management
Violeta assists the Executive Board by coordinating its articulation with the operational team, the board of directors, allies and other key actors of the independent digital native media ecosystem.
Andrés Guevara BorgesEditorial Consultant
Andrés is in charge of reviewing, editing and optimizing SembraMedia's internal and external content in Spanish.
Katherine Stanley ObandoEnglish Editor
Katherine is in charge of editing English-language texts for SembraMedia's communications.
Elena LeddaProject Oasis Research Manager, Southern Europe
Elena is the regional research manager for Project Oasis in Southern Europe. She coordinates a group of 12 researchers contributing to the European SembraMedia directory and related study.
Sanne BreimerProject Oasis Research Manager, Northern Europe
Sanne is the regional research manager for Project Oasis in Northern Europe. She coordinates a group of 15 researchers contributing to the European SembraMedia directory and related study.
Lela VujanicProject Oasis Research Manager, Central and Eastern Europe
Lela is the regional research manager for Project Oasis in Central and Eastern Europe. She coordinates a group of 15 researchers contributing to the European SembraMedia directory and related study.
SembraMedia’s diverse team of ambassadors represents a network of networks that includes more than a thousand digital media projects in 24 countries in Latin America, Spain, Canada and the United States. They are involved in an ongoing research project that involves mapping and studying the ever-changing independent digital media ecosystem. They are also responsible for creating and managing our comprehensive digital media directory. Their research, and the communities they have created together, form the foundation of all of our training programs and initiatives. In addition to working as consultants for SembraMedia, our ambassadors are journalists, professors, and entrepreneurs.
Ana Paula ValaccoAmbassador for Argentina
Ana Paula is a journalist and political scientist. She is the Development Manager at 8000, a hyperlocal media organization in Bahía Blanca.
Fabiola GutiérrezAmbassador for Bolivia
Fabiola has a Master’s degree in journalism and communication from the University Evangélica Boliviana. She is also a contributor to two experimental digital journalism projects.
Tomás MartínezAmbassador for Chile
Tomás is a journalist who has spent 14 years covering politics for various Chilean media as La Tercera and La Segunda, both as a reporter and as an editor.
Sara TrejosAmbassador for Colombia
Sara is the director and founder of Sillón Estudios, the podcast production company behind “Presunto Podcast”, “Expertos de Sillón” and the Latin American podcasting festival Podcastinación.
Luz EscobarAmbassador for Cuba
Luz is a Cuban independent journalist and photographer. She lives in Havana and has been a reporter for the digital newspaper 14ymedio since its founding in 2014.
Laura AguirreAmbassador for El Salvador, Honduras and Guatemala
Laura is a sociologist, journalist, and feminist who is also the director of Alharaca, a digital, independent media organization. She earned a PhD in sociology from the Free University of Berlin.
Ana María LópezAmbassador for Ecuador
Ana María is a journalist with experience in political analysis, research, data verification, and fact-checking. She is also interested in digital communication.
José Antonio González AlbaAmbassador for Spain
José Antonio has a Master’s degree in Management and Innovation from the University of Cádiz.
Natalie Van HoozerAmbassador for the US
Natalie Van Hoozer is a bilingual journalist and translator in Reno, Nevada. She works for KUNR Public Radio, Northern Nevada’s NPR member station, and Noticiero Móvil.
Abraham TorresAmbassador for Mexico
Abraham is a professor of Digital Journalism at the International School of Communication and Entertainment of the University Anáhuac in Cancún, Mexico.
María Lilly DelgadoAmbassador for Nicaragua
María Lilly Delgado is a correspondent for Univisión News based in Nicaragua, where she reports about politics and human rights.
Desirée EsquivelAmbassador for Paraguay
Desirée is a journalist, photographer, and the co-founder of Ciencia del Sur.
Alejandra GarbozaAmbassador for Peru
Alejandra is a journalist with a master's degree in agency journalism from Universidad Carlos III de Madrid and Agencia EFE.
José Hernández FalcónAmbassador for Puerto Rico
José is a journalist, blogger and director of Puerto Rico BloggerCon, a convention that brings together digital content creators from throughout the Island.
Indhira SueroAmbassador for the Dominican Republic
Indhira is a professor at the Instituto Tecnológico in Santo Domingo, D.R. She is an experienced cultural journalist and broadcaster, and a Fulbright Scholar.
Sebastián AuyanetAmbassador for Uruguay
In addition to serving as SembraMedia’s ambassador in Uruguay, Sebastian Auyanet is a strategic media consultant for SembraMedia’s Velocidad Accelerator and SembraMex sustainability program.