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What projects are included in the SembraMedia directory?

criteriosdirectorioWe are conducting an extensive research project and developing a searchable directory of digital media projects in Spanish on a wide-range of topics, including politics, sports, culture, and many other topics.

Our aim is to develop a community of digital media entrepreneurs and journalists who produce original content, use innovative storytelling techniques and manage their businesses with transparency.

We invite you to be part of SembraMedia, by recommending media that should be included in our directory. Projects that do not meet our criteria, such as those primarily funded by governments or corporations, are excluded because they don’t fit our niche.

We understand that in Latin America and Spain, there are contexts that may prevents some journalistic entrepreneurs from complying with all of our criteria for inclusion. For that reason, we sometimes make exceptions. 

At SembraMedia, we focus on entrepreneurs who are developing digital media startups because we understand that their needs are different from more established media, but we hope that all media will learn from our initiative and the research we are doing into the digital media market.

We launched SembraMedia in Oct. 2015, and with our growing team of 16 managers and country ambassadors we are investigating the digital media landscape. We invite you to be part of our community.


Digital media projects must comply with the following criteria to be included in the SembraMedia Directory:




Digital native

Projects should be primarily in digital format. They can produce print content but the web or another digital media should be the principal platform.

Original content in Spanish

The majority of the content should be original and published by the media organization in Spanish. 

Content that serves the public interest

The content published should serve the public interest. Projects may address many themes, including sports, culture, health, opinion, business, and more.  

News  / Information Disclosure

Information should have news value and be published on a regular basis.

No political affiliation

The project should not be created only to serve a political agenda or party. 

Not corporate

The editorial line and economic viability of the media project should not be dependent only on serving the needs of a corporation or single financial donor.

Financial transparency

Each project should publicly share information about funding and revenues sources.

Blogs and newsletters 

Small, single-founder projects may be included if they provide journalistic value, show potential, and the founder desires to grow beyond a simple blog or newsletter.    

Content published only on social media sites

Social media projects may be included if they share news information, have impact, and comply with the other parameters described in these criteria, including publishing original content, in the public interest, with a high level of integrity.  

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