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What projects are included in the SembraMedia directory?

The SembraMedia Directory represents more than 770 digital media natives that produce original content in Spanish.

Since we launched in 2015, we have been conducting an extensive research project to map new types of media being created by entrepreneurial journalists in Latin America, Spain and the U.S. Our directory is searchable by country, audience size, and content type across a wide-range of topics, including investigative journalism, politics, sports, culture, travel, and more. (The directory is currently only available in Spanish, but we publish our criteria in both English and Spanish to make our work more transparent.)

Our aim is to develop a community of digital media entrepreneurs and journalists who produce original content, use innovative storytelling techniques and manage their businesses with transparency.

We invite you to recommend media for our directory. Our team of SembraMedia ambassadors includes representatives from nearly every Spanish-speaking country. They review all submissions to ensure they meet our criteria before entering them into our directory.

Our goal is to serve digital media entrepreneurs, and for that reason, we do not include digital media that are associated with newspapers, magazines, or television stations. At SembraMedia, we focus on entrepreneurs who are developing digital media startups because we understand that their needs are different from more established media, but we hope that all media will learn from our initiative and the research we are doing into the digital media market.

Digital media projects must comply with the following criteria to be included in the SembraMedia Directory:

 

Criteria

Explanation

Digital native

Projects should be digital natives, meaning they were started as digital publications and they publish all (or at least most) of their content online.

Original content in Spanish

The majority of the content should be original and published by the media organization in Spanish. 

Content that serves the public interest

The content published should serve the public interest. Projects may cover a wide range of topics, including sports, culture, health, opinion, business, and more.  

Non-partisan

The media project must be economically and editorially independent, regardless of its ideological position. Digital media that are entirely dependent on income from the state or a political party may not be included.

Not corporate

The editorial policies and economic viability of the media project should not be dependent entirely on a corporation or a single financial donor.

Transparency

To be included in the directory, we must be able to identify the founders, owners and/or directors and include their names in the media profile.

Blogs and newsletters 

We only include blogs or newsletters that produce content of journalistic value and serve the public interest. We also require that blogs and newsletters are published on a regular basis.

Content published only on social media sites

Social media projects, such as those on YouTube, Facebook, or Twitter, may be included if they share news and other original content that serves the public interest and meets all of our other criteria.  

 

SembraMedia is a non-profit organization, but our directory includes media that are for-profit corporations as well as non-profit organizations (approximately 45% of the media sites in the directory are nonprofits).

We understand that in Latin America there are political contexts which make it difficult for some media projects to meet all of our inclusion criteria. For this reason, SembraMedia reserves the right to make rare exceptions to the criteria when our team determines it is warranted.

We also make the following exceptions:

We include media that publish content in other languages that relevant to the Spanish-speaking community: including Catalan, Portuguese, English, Quechua, Guaraní, Aimara, and Nahuatl, among others.

Digital media produced by public and private universities are included if they publish content that has value to audiences beyond the university and they have editorial independence.

 

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