Ernesto Aroche, autor en SembraMedia

¿Cómo construyó Lado B una comunidad de lectores por WhatsApp?

Ernesto Aroche Aguilar, codirector del medio mexicano, reflexiona sobre la creación de una comunidad de lectores durante el año marcado por la pandemia. Aquí comparte la estrategia detrás, los desafíos de las plataformas y un “pan pal susto” para su comunidad.

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